SEO and web sustainability
SEO consists of two basic elements: producing search-engine-friendly content and getting high-quality inbound links. there is a another element that you have to take seriously: staying on the proper side of Google and avoiding Google penalties at all costs, since Google is the leading search engine and obtaining banned is pretty much a death sentence for a web site, particularly if it is a young web site without an established following.
Keyword optimization is a well-known strategy for assisting people find your content through search engines and when searching within a web site. By following the best SEO practices you can also be make your web site greener. That’s due to internet servers and devices that consumers use to browse the internet both use electricity. And mostly electricity is generated by sources that aren’t renewable or clean.
The more findable content is the less irrelevant content a person must go through to find what they’re searching for. Fewer pages loaded suggest that fewer server requests are being made, and that lesser photos and videos are being loaded. In some cases, the client may also end up spending a little less time on their phone, tablet or computer. All of that leads to little energy savings, and those savings count up.
In order to optimize a page for a focus keyword, you need to position it in a number of different places on a page. With the exception of your landing page or homepage where you may need to optimize for many keywords related to your products and service offerings, generally, you want to optimize a page for a single keyword or keyword phrase.
First you have to consider the keywords in the title tag of each page.
Optimized title tags have certain characteristics. Now let us have a look at some of these characteristics.
- Do not use duplicate title tags. You should have a unique title tag for each page; so that your pages are not competing with other for relevance.
- The length of an optimized title tag should be 70 characters or less.
- To create brand awareness, you can put the company name at the end of your title tag.
The next factor you have to keep in mind is that the keywords in the description tag of each page. Descriptions are written for humans and not for search engines. So it is essential to use your keywords at least once. You have to write your description in plain English. And it should be attractive and use compelling language that would make a customer want to click on a link. The optimized page description should be 150 characters or less.
In the main part of the content you have to include the keywords for 2-3 times and at least once in the first paragraph of the page. In general, search engines are going to read things that seem in order first and they may or may not get around to reading things that seem lower on a page. It’s suggested that copy on each page be a minimum of 300 words for SEO purposes.0