Blogging in Small Business
As a small business owner or entrepreneur, you may still buy into the misconception that blogging is for people to share their personal stories, recipes, or maintain a public journal. Of course it’s a well known fact that small business blogs can be kept for content marketing purposes, but if you continue to relate blogging to mind dumping or sharing the juicy details about that vacation you just took… you may feel a little stuck.
In short, your blog could be a powerful tool for growing your business if used properly.
Blogging for small business allows you to establish authority as a leader within your industry by providing additional information.
For example, let’s say you own an antique store. In your brick and mortar location, your brand is known as a store where folks can purchase antiques. Yet your blog can open up the chance to show people regarding decorating with antiques; refurbishing or repurposing antique furniture; even appraising the value of old coins.
Just like that, your small business becomes a trusted authority to a very wide yet targeted audience and that is how you’ll expand your horizons.
If you’ve been considering a new plan or product; your small business blog will be used as a testing ground. Open up comments and you’ll get the insight you need through feedback from an impartial readership, without wasting the time, effort, and money into implementing something new.
More significantly, feedback on your blog is that the best source of data to determine what is working for your business model and what isn’t.
Getting to know your Brand
While keeping your posts within a range of experience (avoid topics that can’t be loosely related to your business/audience) it’s okay to provide your personal take on things as a result of an effective blog is all about building. And maintaining a personable brand that your audience can relate to.
You might already understand that every social network has their own set of advantages and G+ (Google Plus) is best known for search engine optimization or internet marketing functions. In fact one of the perks is Google Authorship that permits you to associate your Google account with your blog.
Here are some of the most vital advantages of getting a blog for your business. Now let us have a look at these:
Enhance Search Engine Optimization:
Search engines love fresh content. What better way to give frequent content than with blog posts. By blogging consistently, you provide Google and other search engines new content to index. And you create opportunities to connect those all-important keywords to extend your visibility on search engine results pages (SERPs).
Make a Healthy Relationship with the Potential and Existing Customers:
Blogging permits you to connect with your visitors guests. This could be accomplished by asking your readers questions at the end of your posts to get the conversation going or by merely permitting comments and feedback.
Establish your Business as an Industry Leader:
No matter how little your business is, you’ll be able to build trust and clout within your industry by providing valuable, expert data in your blog posts.
Connect People to your Brand:
Blog posting permits you to indicate a personal side of your business that perspective. And current customers will not see through outbound marketing techniques.