successful web designer
We all are familiar with online market. But how can you make your online business offline? As an online business owner you’ve got all the tools of offline promoting at your disposal. This doesn’t require having to pay a fortune on TV advertising or expensive billboards or perhaps magazines or newspapers.
Now let us see the ways to promote your online business, offline:
Sponsor contests or events with your product as the price:
Local sporting groups are usually a community passion. To be recognized as a leader within the community, your business will support the initiatives that the community holds near its heart. Providing your product or service as the prize for a local contest, and other community events puts your brand within the thick of action and brings you eyeballs that matter.
Provide ads on company vehicles:
As a business owner, you’re passionate about your brand. Let that keenness spill over into any possible areas that you just can promote your product and your brand. Most businesses own at least one vehicle. Use your vehicle as your mobile signboard.
The press, particularly local media, is often on the lookout for fascinating stories they can print. Use that need. Send out press releases with attention grabbing stuff that you’ve done with your business and if your business has not done anything newsworthy yet, move and do it!
Carry out sampling in shopping centres:
If your product is something that may be sold-out at a department store or super market, demonstrate to actual shoppers how great your product really is. Mostly, retailers don’t have a problem with sampling activities; they are doing add to the retailers bottom-line after all.
Create brand partnership:
Approach non-competing and complementary brands to explore access to each others’ audiences in return for exclusive deals and special rating. For instance a cosmetics company may partner with the simplest salon in city and reach out to their premium business.
- Participate in industry events and trade shows: Trade shows are ideal for networking with people in your industry, finding out more about the latest trends and movements as well as promoting your business to a captive audience. Try to get a speaking opportunity at trade shows or industry events. They help in positioning you as an expert and give your business a huge amount of credibility. Here’s an interesting read on promoting your business via tradeshows.
- Send greeting via mails to your customers: Make your clients feel special with a personalized card on special occasions like their Christmas, birthday, or maybe on the anniversary of their first purchase from your brand.
Just because your business is on-line, there’s no reason to not advertise offline. Your customers are people within the real world and that they do consume all sorts of media. Apply these easy and often free offline promoting ideas and open up your on-line business to a whole new world of customers.