Website Exit Rates
The exit rate for a website is the number of page-views it received during its last session. In simple terms, it regards how often a page is the last page someone visits before leaving the website. Users need to leave your website at one point – the necessary factors for your company to understand are, who’s leaving, what page they are exiting from, and why they have decided to go elsewhere.
Looking into aggregate data as a way to analyze exit rates is a difficult business. Firms would want to segment their audience into different sections before they can understand which users are exiting, why they’re leaving, and whether it’s a bad thing. For example, you may have a great deal of traffic from people who would like a career in your company. The objectives and behavior of these browsers are significantly different to that of a potential client.
What type of page?
As people do need to leave your website at some point, you want that exit to be made when your users have gotten the information that they came or. Evaluate the exit rate for contact and content download pages and keep in mind, once someone has completed a form or action, they have accomplished what they required to do with your website. However, if you’re obtaining high exit rates on your checkout page, there may be a problem.
Is the page valuable?
A higher than usual exit rate may indicate that your audience isn’t pleased with whatever they notice on your page. This may be because you’re providing low-quality content, or because you have broken links, features or pictures. Sometimes, the data that you have on your website may be outdated and not relevant.
Of course, your content can typically offer the data a user needs, and they can still leave. for example, if you’re providing opening times for a local restaurant on a particular page, users don’t have to stay on that page once they have gotten the data they need.
Is your call to action compelling?
Often, when browsing the internet, customers will take whichever path is best for them. Unless you give an incredibly simple and obvious path for your audience to follow; then they will be inclined to leave. A method to keep your visitors for longer is to provide them a reason to remain on your page. People may not be itching to purchase on their first visit to your product page. But you can provide a call to action which inspires them to subscribe to your newsletter or follow your business on Facebook.
The truth is, assessing exit rate by itself won’t do much in telling you whether your website is up to scratch. If you want to better understand how well your website is really operating, you’ll need to explore the bigger image. Determine what the goal of your business is. And find some way to connect this with your audience, and their needs0