Publish your Website
Publishing or installing a website is for several webmaster a routine job and smaller sites are usually online within minutes. That’s the theory, but there are lots of mistakes you’ll do. Sure many of them are harmless and most of you’d name them “unimportant”. Sure a website won’t break if the Meta Description is missing.
If your new website is an update on your existing site you need to redirect old pages to the new URLs. It would be possible that you website possesses a complete new site structure where it’s almost not possible to match your site URLs. If this is often the case redirects a minimum of the pages with incoming links and pages with a lot of search traffic to new pages from a similar subject.
Do this for as several pages as possible, link old expired pages to the responding section or class. If your website is built in WordPress, the Redirection Plugin is incredibly useful. for most other sites you need to add these redirection rules into a .htaccess file. Use 301 redirects and pass the “link juice” to your new URLs.
Test also all outgoing links, if your website is big you must use a link checker tool. There are several desktop tools and on-line services available. Try some of them and use the one that works the best for you.
Search Engine Optimization
There are lots of small things you can do to rank your website better in Google or other search engines. Moreover here is a list of steps you must follow for all new and updated website:
- Create always a robots.txt and block all the files and directories you don’t like see in the Google index. Don’t forget to remove your temporary block that was added while building the website on your test location.
- Use only the www sub-domain for your website and redirect requests from your domain to the www variant. For several individuals a website’s address starts always with www. Just imagine if your inbound links begin with the www variant while your website redirects them to the non-www address. Most of the link juice gets lost during the redirect to the corrected URL.
- Check in your templates that a H1 element continually exists only once. Don’t have them more than once on a similar page.
- Add alt attributes for all the pictures employed in your website. Use “natural” and short descriptions for the pictures.
- Use a unique and relevant META description for all the pages you wish to get indexed by Google. The META description won’t facilitate your website to rank better, but a good description can raise your CTR in Google results.
- Use the robots tag “noindex, follow” for all pages with non distinctive content.
- Also use canonical links for all of your pages, check the information from Google if you need to understand more regarding this link element.
- Use a descriptive and relevant page title for all of your pages, don’t have them too long and never trash them with an excessive amount of keywords.
- If your website is created with WordPress make sure that you modify the privacy settings.
- In WordPress, do not use internal links without a trailing slash if your perma settings have a trailing slash.