Colors in Web Design

Color psychology is the science of how color affects human behavior. Color psychology really is a branch of the broader field of behavioral psychology. Suffice it to mention that it’s a reasonably difficult field. Color psychology is a must-study field for office managers, leaders, gardeners, architects, chefs, product designers, store owners, packaging designers. And even expectant parents painting the nursery for the new arrival! Color is important.

An amazing website design is regarding more than simply delivering fantastic content to your audience on a page that is formatted to be visually appealing. When visitors reach your website, they’ll experience a set of feelings and emotions in relation to your brand. And the factors that have been used to organize your various pages.

The type of feelings that your website produces is totally down to you. And should never be unnoticed when it involves creating the best marketing strategy. Luckily, over the years, more information than ever before has emerged relating to the different aspects of design. And the method that visuals affect the psychology of viewers. One of the most effective ways of helping your audience to get the correct impression of your website. And your brand is by using color.

The Basics of using Colorsthe psychological effect of colors in web design11

When designing a website from scratch, the colors that you plan to use can usually be determined by existing visuals associated with your brand. For example, if you already have a brand logo that utilizes the colors green and blue heavily. You may focus on similar hues throughout your website. However, how the colors you select make your visitors feel when they click onto your website can depend on how they’re used.

Most of the time, neutral colors like whites, greys and blacks are used alongside primary colors in a website. When it involves modern design techniques; the neutral colors usually take up more space on the page.

For example, if the main colors of a company are green and blue, and the neutrals are white and grey. The possibilities are the background on which content is displayed will be white, rather than green or blue. Too much color in one area would be overwhelming and impossible to focus on, which is what makes neutral color thus vital.

The Psychology of Colorsthe psychological effect of colors in web design12

The colors that you use in your web design can also have a psychological impact on your viewers. For example, gentler colors like green, blue and purple can provide a relaxed and skilled feeling, or alternatively used to provide a cold and unwelcome atmosphere. Warm shades such as yellow, red and orange, will be soothing and creative, but also offer negative feelings of stress and anger.

The way that you use colors to convey positive feelings can depend upon the large, tint and shades of the color you’re using, as well as how much of that color you select to use. Generally, if you want a website that’s attractive, open and creative. You should design pages using a combination of blue and green on a white background, with splashes of orange and yellow.


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