Google Adwords Expanded Text Ads

Google Adwords

Google is opening to test a new format for text ads by removing text ads from the right rail of the search results on desktop. Named Expanded Text Ads, the new format skins longer headlines.

At present, headlines can extend to comprise the first line of description copy when that line ends with a punctuation mark. Moreover this arranging has only been reachable to ads served in the headline. But now that the right rail ads are left; Google can modify the agreement text ad formatting system extensive.

The main difference seen in this format is that the text ads will feature an extended headline. And the full 70 character count of description copy.

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Use of PPC for growing your business

PPC

We know that search engine optimization is one of the most effective ways to promote your website and to drive more traffic to your website. Similar to search engine optimization another way of obtaining more traffic to your website is ‘pay per click’ or PPC. The PPC campaigns can be used by the businesses to achieve higher ranking on Google.

There are certain benefits of using PPC to your online marketing campaign. Now let us see some of the advantages of using PPC: Read More

What is PPC?

We have seen many ads in the website. If we click on that ad, the advertisers will pay for the publishers. These ads are called PPC (Pay Per Click) or Cost Per Click. This is a type of online advertising method which improves the site’s traffic. It is a type of buying visits to your site rather than receiving the visits organically. One of the most popular forms of PPC is Search Engine Advertising. It permits advertisers with ad placement in a search engine’s sponsored links once somebody searches on a keyword that is associated with their business offering.

Every time when your ad is clicked, the search engine sends a visitor to your site, then you have to pay a small fee. When PPC is functioning properly, the fee is trivial, because the visit is worth more than what you get hold of it. In other words, if we have a tendency to pay $3 for a click, however the click leads to a $300 sale, then we’ve created a hefty profit. Read More

SEO or PPC which is the best??

seo or ppc

Which Form of Marketing is More Effective- SEO or PPC? This is a question that online marketers have to decide for their business success. You may be familiar with SEO or Search Engine Optimization. By doing SEO, search engines like Google will find your website through relevant keyword searches. Many website development companies in India build or re-design your existing website according to the search term or keyword you want to have your website related to.

The main challenge with SEO is competition. Many companies are trying to get ranked high on search engines at the same time, sometimes using the same keywords! For example, if you own a website development company in India,you may use the keywords like WEB INDIA SOLUTIONS, WEBSITE DEVELOPMENT IN INDIA etc. Read More