Google Adwords Expanded Text Ads

Google Adwords

Google is opening to test a new format for text ads by removing text ads from the right rail of the search results on desktop. Named Expanded Text Ads, the new format skins longer headlines.

At present, headlines can extend to comprise the first line of description copy when that line ends with a punctuation mark. Moreover this arranging has only been reachable to ads served in the headline. But now that the right rail ads are left; Google can modify the agreement text ad formatting system extensive.

The main difference seen in this format is that the text ads will feature an extended headline. And the full 70 character count of description copy.

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Some True Tips To Make Money Online

Some True Tips To Make Money Online

You might have read my recent post on Internet Marketing. So, now you are familiar with different ways that you can make money online, right? There are many sites that offer money making solutions over the web. Some people rush to these websites thinking that they can earn some dollars the very next day itself. And, without earning even a single penny, they give up very soon.So, what is the actual solution for this? First of all, you have to accept the fact that making money online is not a single step phenomenon like sending an email or SMS. It takes time and you have to invest a good amount of your hard work to that. Read More

Google ads on my Website

Is your website is with ads-heavy pages?

Whether your website visitors struggle to find the actual content on your web pages? Google ads is looking at penalizing ad heavy sites that make it difficult for people to find good content on web pages, Matt Cutts, head of Google’s web spam team said.  Cutts said Google is testing algorithms that determine “what are the things that really matter, how much content is above the fold.”

PubCon

Speaking at PubCon, Cutts warned that if these ads are obscuring your content, you have to rethink about it. If a visitor is having a tough time in viewing the actual content of your website, the whole website may be flagged as spam.
Google has been updating its Algorithms over the past couple months in their different Panda updates. It was as a part of commitment to return high quality websites to their users, Google says.

ads

Panda 2.5, a series of Panda algorithm and site recalculation updates over several weeks. Panda is a site-wide assessment and the main key recovery strategies are found to be:

Containing valuable website content

  • Avoiding duplicate content appearing on other websites
  • Avoiding pages on website about same topic
  • Providing easy navigation to users
  • Building a website people want to return

After looking at various websites, Panda penalized during the initial calculation. Google dropped the page rankings of certain websites with lot of ads beyond a certain limit or “above the fold”. Since browser sizes are varying, Google Adsense had suggested placing the ads above fold. This is due to the fact that ads placed above the fold tend to perform better than those below the fold.

So, beware; many websites have already been marked as spam due to excessive ads. Matt Cutts added that he, with the help of web spam experts are looking keenly into the problem sites.