SEO secrets to mobile development
As the number of mobile users is increasing, the number of mobile development has also increased. This has forced the website owners to optimize their marketing and SEO efforts to rake in more profits than what they are already making. One who knows anything about web design knows the importance of search engine optimization (SEO). The shift to mobile Web access has been accelerating with the rise since 2007 of larger smart phones, and of tablet computers since 2010. The Mobile Web refers to access to the world wide web, i.e. the use of browser-based Internet services, from a handheld mobile device, such as a Smartphone, a feature phone or tablet computer, connected to a mobile network or other wireless network.
The SEO protocol seems to change faster than you can stay abreast of those changes. Now you have yet another SEO concept to master: that of mobile website design and SEO. Mobile SEO is different from traditional SEO in a number of ways. Here are some mobile SEO secrets that you absolutely cannot afford not to know:
Keep your titles short:
To make browsing through a mobile device easy and convenient for your
users it is important to limit screen size and resolution. Make sure your titles are short and creative and the contents should always be original. Give your visitors what they want – nothing more; nothing less.
A sitemap is one of the most important features when developing your website. It basically serves as your user’s guide when navigating your website such that they can easily locate the right page for finding the information they need. Hence incorporate a mobile sitemap to facilitate in finding information quickly. With a site map, your site will be indexed faster.
Submit your site to mobile directories
Once your mobile site has been set up, start submitting it to mobile directories. Work on your on-page SEO optimization as well as the off-page SEO efforts. Choose popular directories.
Mobile Web Design Practices
Incorporate mobile website SEO right from the early stages of development such that all the other efforts you do are merely intended to boost your current performance.
Use videos to increase traffic:
Most web users prefer interactive promotion methods. Everybody wants information that comes to them easily. So, create a short video that contains your website’s URL.
Mobile users don’t have a lot of time, or even resources, for lengthy searches. So use the keywords that pertain to short, sometimes sketchy, search terms. Keep it simple.
Content on mobile sites should be terse and concise. Choose short keyword phrases, and very few.
Because your mobile SEO must be short and concise, you must give a lot of thought as to exactly who you are trying to reach. Research your target market (keeping the mobile sector in mind!), and tailor your site content to that market. Mobile SEO is a new frontier, and must be approached with new eyes.
Decide which category your site best fits into, and optimize its content so that it is most likely to be featured when mobile web users search for that particular category.
Be sure that your mobile SEO must read well on a wide variety of mobile devices, and through an equally variant number of browsers.
Read up on Google mobile site standards and comply, comply, comply. Otherwise, Google will tweak your site for you in order to read it and display it to mobile web viewers and you will not be in full control of your site’s presentation.