Sales and marketing initiatives have begun to flourish considerably since big data became relevant nearly twenty years ago. Today, business to business marketers have developed as leaders in data-driven selling, and the ones that use analytics in their marketing projects are typically the ones that show the highest rates of profitability and productivity, with rates that are 5-6 percent higher than those not using data.
In order to use data effectively in improving your marketing efforts, you need to make sure that you have the correct tools, and the right understanding. Without these things, data can simply be a useless collection of numbers that represented a wasted chance. Here are some of the ways in which data has helped to enhance the concept of marketing.
One of the best things regarding marketing driven by data is that it is often used to gain a competitive advantage. Knowing how you rank against competing companies and how you can improve their marketing initiatives is an important power.
Social data is one of the types of data which may assist you to learn more regarding competing firms. You can use analytics for social media to examine how many re-tweets a competitor receives; or how many likes or followers they have in comparison to you.
Another type of data that you can use for marketing is search engine analytics. The more you improve your search engine rankings; the more likely you’re to overcome your competitors and attain the top spots on Google.
Creating Better User Experience:
One factor that digital marketers need to hone in on is user experience. The majority of your audience may end up on your website after clicking on one of your advertisements; seeing your social media posts; or moving into a contest. It’s important to make sure that the experience they have after performing the initial call to action may be a good one.
Organize your website with the user in mind. And use data from website heat maps to find out which parts of your webpage your audience is clicking on the most. This type of data will assist you to enhance client experience, and increase conversions simultaneously.
Providing Better Contents for your Audience:
Every content marketer should understand that content has to be valuable and relevant to readers. If you create content that isn’t capable of serving those two specific purposes, then you’re wasting valuable effort, and time. At first, you may assume that content and data aren’t connected – but using marketing data to come up with your next blog or content piece can be incredibly helpful.
You might even choose to use data to analyze the performance of the content that you have already posted. This might assist you to know what kinds of content are most likely to convert readers into customers.
Going to Your Audience:
Sometimes, an important part of marketing can know where to find your audience. Marketing data offers businesses the information that they have to understand to search out the geographic location of their audience; as well as the social networks their audiences use most frequently; and their general device usage. for example; if you create a YouTube video. You can use YouTube analytics to find out which regions of the world are viewing your video the most, and which devices they’re using to access that video.