Social Media Marketing
Social media marketing isn’t a new factor anymore, which means that there’s no excuse to be doing it wrong. Whether you are a start-up or just one of the last to join in, take the time to learn from the mistakes others have created so you don’t repeat them. According to study conducted by Constant Contact, over 50% of small businesses require help with social media. As most of the businesses have a social media presence, several are not participating on those platforms and therefore not meeting their goals.
Avoid overwhelming advice like “Which 13 Social Networks should Your small Business Be Using” as a result of small business doesn’t have the resources to effectively manage 13 different networks!
Determine your Business Objectives for Social Media
Make your goals as concrete, measurable and achievable as possible. As an example, if you presently get 5 new leads a month, setting a goal to obtain 100 new leads in the next twelve months is more realistic than setting a goal to achieve 5,000 new leads.
Let us see some of the objectives commonly used by small businesses.
- Build your brand by obtaining people to identify your name and associate it with your product.
- Get new customers by driving traffic to your social media page or company web site.
- Support sales by answering prospects’ queries and showing them a way to use your products or services.
- Engage with your fans by providing customers a reason to speak regarding your brand and encourage others to buy from you.
By setting specific objectives, you determine markers for your business. This helps to define your social media metrics and can create effective social media marketing easier for you to do.
Know your Audience
Determine the prospects and customers with whom you wish to interact on social media. This is often your target audience. Understand your target market’s purpose of view and activities. Assume psychographics, demographics and past purchases, as well as priorities and interests. Consider influencers, consumers and end users. Most purchase decisions, as well as consumer purchases, are created with input from more than one person.
Select your “Hot Buttons”
Target your 3 to 5 main topics. These should be categories or words you wish to place for in search optimization. Provide content around these topics for which you wish your business to be known. Create an article calendar integrated with your promotional calendar. Set up relevant content around your main keywords and your planned promotions. Develop a framework to reduce content creation time by not needing to think about what you’re going to write before you craft content.
Set Your Social Media Engagement
Be strategic with your social media time usage. It’s simple to pay more time than you wish to on social media. A social media approach, together with a strategic approach, will assist you notice the proper balance. Use your existing communications like email and in-store signage to encourage your customers to induce onto social media and have interaction with you.
Measure Your Social Media Results
Don’t forget to set up everything you’ll need to measure your results. The metrics you’ll need to trace are based on the business objectives you defined. Incorporate a social media call to action. Don’t simply assume prospects can take succeeding action without prompting. Guide them to interact and engage with contextually relevant calls to action.0