Posts With the Right Length
You should already know that content marketing is the element that gives crucial traction for a website. Without content marketing, it becomes almost not possible to tempt users to your webpage, so that conversion may happen. However, making the content alone isn’t enough – you also have to make sure that your posts are optimized. You have done the hard work in making original, engaging text, now you need it to be recognized and engaged with by your audience.
But do you know what the right length of a post is. The answer varies widely according to the platform that you are posting on.
However, for a general guide:
- According to studies by Buddy Media, Tweets that are shorter than 100 characters have a 17% higher engagement rate.
- Posts on Facebook that contain 40 characters have an 86% higher engagement rate than posts with higher character counts.
- 60 characters is the ideal length for Google+. If your headline can’t be depicted within a single line, you will have to tempt readers in with a gripping first sentence.
- Twitter hash-tags should be no more than 6 characters long. Ensure that you don’t use spaces or begin with numbers, and avoid slang terms.
- The best domain names are short and easy to recollect. No one desires to look for a website that they struggle to spell or recall. It’s also a good idea to choose a .com extension, and avoid hyphens.
- Make sure that your titles never exceed 60 characters, or you’ll end up obtaining a shortened tag, followed by an ellipsis.
Generally, most bloggers follow the unspoken rule that content should be at least 300 words long or more. If you’re one among the many people who blogs through WordPress, uses the SEO plugin by Yoast, you’ll realize that this minimum has actually been built into the algorithm. If you don’t hit 300 words using the Yoast plugin, you’ll not get a good score for your post.
The truth concerning blogging, however, is that the length of your content doesn’t really matter as long as you get valuable information out there. Some people suggest that you aim for about 1500 words every post, and some have suggested that this number is far too high, particularly as it prompts many writers to pad their content out with insignificant text.
Use short Paragraphs
Writing a guest post, blog post or article should be thought of as providing your readers a delicious meal. As great and nutritious as it might be as a whole, they have to eat it in bite sized portions. Use short paragraphs and subheadings to confirm that your readers can scan through pages quickly. And focus on the elements that interest them if they not interested in one particular space of your post. It’s alright for your reader to jump straight into dessert, as long as they enjoy something that you’re providing them.
Remember your Headline
Remember, when it comes to your initial headline, Google imposes a strict limit of 60 characters, however it’s generally a good idea to go slightly below this – just to be safe. Shorter titles are easier for searchers to scan when they’re reading through the results of their search. And they won’t be truncated by Google and replaced with ellipses.
A good tip with most titles is to ask queries, use numbers and promise some type of profit for the time that your reader takes to consume the information you’re giving them. Don’t forget though, robots read your headlines too, and a H1 tag is a necessary part of organizing good SEO.0