Do you know how to choose a color for your brand? Every websites have its own brand identity. Colors play an important role in brand identity. So you have to choose a color that is more attractive, for your website. Different colors show different ideas and meanings and it is essential choosing the right color for your brand. These will help you to promote your brand identity. Some colors are powerful than others, while some are serious or even fun.
The color you choose must fit the product or services you offer to the clients or customers.
Now let us see some of the popular colors and their meaning.
- Orange-force, vitality, success, productivity, determination.
- Blue-integrity, authority, intelligence, loyalty, peace.
- Red- desire, action, power, passion, love.
- Yellow-energy, warmth, happiness, warning.
- Green-nature, optimism, growth, youth, relaxation.
- Purple-wealth, mystery, royalty, ambition, spirituality.
- Black-mystery, powerful, dramatic, expensive, elegant, strength.
- Pink-tender, soft, romantic, delicate, happy, cute, exciting, youthful, trendy, spirited.
- White-clean, pure, airy, clarity, innocent, silent, simplicity, silent.
You have to keep the color choices to maximum of 2 colors. If your product is baby clothes, then you have to choose light blue or light pink colors. But if you target at professionals, then you may choose dark blue or red color.
Every color has different meaning and various associations. It evokes different emotions that are extremely very important to effectively represent your brand identity. Your color may also draw and encourage customers. So, however do you choose the right color to represent your brand? We’ve here some tips to assist you in selecting colors for your company for a good brand identity. Now let us have a look at some of these.
Choose a color that suits to your brand identity.
It should be able to tell them who you’re with just one look at your color. They’ll also recognize if your business is high in energy, fun, serious, and others. Let the color stand on its own in conveying a personality to the audience.
Understand color psychology.
To make sure that you simply can communicate the right message, you need to have good information on the meaning of colors. Financial establishments use blue for it shows trustiness. Social media sites also use blue for it shows friendliness. Companies for feminine use pink. Green is chosen by people who would like to communicate the idea of money, prosperity, and environmentalism. There are lots of factors you need to understand color psychology. Select the proper one for your brand.
The color chosen should give positive meaning.
It is necessary that the color you select provides a positive impact to your business. Ensure it is applicable for the products and services you provide. Keep in mind that color psychology is very important for it will simply tell the viewers and customers what you’re trying to say concerning your company. Using red for a flower company might provides a positive meaning for it\’s related to red roses however using black for a toy company won’t provides a positive impact for it won’t directly attract kids.
Use contrasting colors.
Contrasting colors will assist you save money for it provides you a limited color palette. You’ll be able to use colors in your logo that contrast one another. It would still look attractive even though you employ fewer colors.
Know the colors that your competitors use.
Your competitors are always important for they might be a good basis so as for you to choose a color that will shine through the rest of them. However of course, your color should fit in the business you have got even if you look at competitors. It should suit your brand’s personality. Select a color opposite to that of your competitors. If they’re using red, use blue. If they’re using yellow, use purple. This way, you’ll separate yourself from the competitors.0