When you start a business or a firm, it must have a good online presence. You wish to have a good ranking for your website. There are many techniques that help to improve the ranking of your website. One of those techniques is publishing press release. As a marketer, it is important to know when press releases can benefit your public relations strategy, and when another tool or tactic should be used.
Now we can see some of the benefits of using a press release:
It will be picked up by others:
The purpose of a press release is to get your news in front of as many people as possible. Several companies see success by posting a press release to the wire, where it may be sent out to thousands of publications and ultimately reposted different places on-line. When companies include information in their press releases, it\’s even more likely that it’ll be picked up by different publications.
You can build links:
One of the best advantages to including press release in your marketing strategy is building links. Even though an actual press release doesn’t essentially facilitate with SEO, the editorial coverage you get from a press releases can bring great advantages to your SEO. You must also include keywords that you need to rank for in your press releases so that when journalists see the release, they will include some of those keywords, themselves, especially, if they pull quotable snippets from you to incorporate in their own coverage.
Press releases help the journalists to check the information:
When you create a press release, all of the data you want journalists to understand regarding your company is in one place. Even external documents, including research documents and presentations, available in a press release, make it very easy for journalists to search out and accurately reference all of the information they have to write their story.
Refine your messaging:
As you’re putting your press release together, you need to make sure you have nailed your messaging for the announcement to get more exposure. it is the place everyone will go – both within your company, and externally – to get “the story” and cite necessary data points. When you have refined the messaging of your press release, you are providing the proper messaging for all different content creators to draw upon.
>Provide contents for other marketing channels:
The contents that you included in a press release should be standard from release to release. The starting paragraph should contain more information about the story, company’s background information, and quotes from employees. You can also include images and links to videos in the press release, which helps to increase the engagement by about 18% for photos and 55% for videos.
There are certain drawbacks for press release. Now let us have a look at these:
- Press releases alone don’t help in your SEO.
- It does not improve your communication with your consumers.
- They are difficult to measure.
- Press releases are not cost effective.