keyword useful in search engine

Do you know what a keyword is? How it is helpful in search engines? We can use a word or a phrase as a keyword. It describes the contents of a webpage. It helps the search engines to match the page with an appropriate query. The role of keywords was once very central to the function of search engines. Search engine might crawl sites and, if the keywords were correct, serve those sites up as search results. However, individuals began abusing the keyword metadata in an effort to show up higher in searches, and even to rank in fully unrelated searches. Due to this, the importance of keywords in search engine optimization has been greatly reduced. Keywords are preferably still an important issue, however they’re not the only factor in SEO.

Google Keyword research tool

If we have an appropriate keyword, it will be more helpful for your website. We can use a single word and a phrase as a keyword. If you use a single word as your keyword, then your keyword will have more competitions in search engine. So it is good to use a phrase as your keyword. Most of the companies use these type keywords.

In selecting a keyword for your business, it’s important to place sometime and thought into researching keywords. There are some good free tools on-line like the Google Keyword research tool and Word tracker that may facilitate get you started in researching keywords relevant to your business. These tools are often very helpful for obtaining insights regarding how many users are searching for a given keyword and the way much competition there’s for the keyword on-line. This could also offer you a realistic sense of what keywords you must be using on your website and how effective they’re going to be in promoting your site on-line.


Keywords have an important role in search engine. While the search engine crawls through your site and found your keyword to be relevant, and then search engine places your site up in the search results. If we use a keyword that is not relevant, then there will be chances of getting penalties and sometimes your site will be lowered in the search result.

If your site wants to get good ranking in the search engine, then the keyword should be relevant and it is an important factor that determines the ranking of your site. You have to take care while selecting the keyword, because the keywords you selected should be the keywords that the users frequently search. So you have to choose a keyword that have more searches and have less competition.


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