Internet Marketing Performance
Your company may need the best digital marketing strategy the world has ever seen, but there are still lots of opportunities for problems to arise during implementation. Measuring and tracking the metrics related to your website isn’t quite as fun as observing online conversions, which implies that several companies overlook its importance.
Sometimes, companies only remember that they might have the benefit of tracking their marketing efforts once their campaign has been launched, and by that time, they may have missed out on some of the methods that may be used for measuring performance. By being pre-emptive with your measuring techniques, you’ll be able to recognize areas of weakness inside your campaign and apply fixes before issues become large.
First, you need to measure its effectiveness. Carefully following traffic, lead generation and conversion metrics helps you determine what your campaign is doing right. It may also assist you sell the non-marketing decision-makers, along with your company’s CFO, on the importance of a distributed digital presence.
You also need to determine and reply to potential challenges while ensuring that your campaign’s ROI remains as high as possible. Fastidiously tracking performance in real time may be a good way to determine what’s working and what’s not. By doing a lot of the former and reducing or eliminating the latter. Also you’ll reduce throwing good money after poorly performing aspects of your marketing campaign and keep your financial colleagues happy.
You can’t optimize your online presence for conversions without a good grip on the metrics that drive them.
Some of the most vital online selling metrics to observe include:
- Landing page click-through rate
- Email marketing conversion rate
- Visitors by inbound channel
- Call-to-action conversion rate
- Pay per click cost per conversion, cost visitor, conversion rate
- Percentage of proposals that your sales team closes
- Percentage of leads that convert to an opportunity or proposal
- Average “Life Time Value” of a sale
- Cost per sale or acquisition
- Marketing ROI
The measurements that matter most to you’ll depend upon your business goals and type of business. If you’re targeted on developing your company’s name as a thought leader. Then the content that you publish like e-books, guides, white papers, blog articles and newsletters will be key. Your content will also have a major impact on your search social media engagement, engine rankings, your website traffic and all the metrics we have listed.
If you’re related with improving conversions, you’ll care regarding your landing pages’ bounce rates. And your conversion rates, which can determine the effectiveness of your call-to-action (CTA).
It’s also important to reduce any friction between your company’s marketing operations and its sales, service and support teams. For best performance your marketing and sales processes should be integrated. Feedback and collaboration between marketing, sales, service and support will considerably improve overall business performance. The only factor left to do is to implement a measurement system that positions your digital marketing strategy for success at present and in the future.1