It’s far more rewarding to convince your current customers that they must purchase from you again, than it’s to seek out new customers from scratch. Conversions, ad impressions and clicks seem to constantly be increasing in cost, creating new traffic all the more expensive to acquire.
The more a particular client chooses to buy from you, the stronger your relationship with that client becomes. These strong relationships prompt your customers to commend and champion your services and products. Creating powerful referrals and marketing efforts that may drive new customers your way.
Make the Most of Customer Accounts
Creating client accounts that benefit your business can be something of a difficult task to master. On one hand, having established accounts will make re-purchasing easier for your customers by giving them immediate access to their past orders, and pre-filled shipping information. On the other hand, however, some customers see accounts as too much of a commitment; which means they choose to checkout as a guest instead.
The best way to effectively encourage and implement client accounts without hindering conversions for first time users is to provide an option to create an account when the initial order has been placed.
Establish a Customer Loyalty Program
The best factor you can do to indicate your customers that you appreciate their loyalty, is to reward it. Developing a loyalty membership option for your store is a great way to extend potential conversions from your existing customers, while rewarding them when they make repeat purchases. Making a good loyalty program can be as simple as rewarding your customers after they have spent a particular amount in your store.
Reach out to your Customers
There are two great ways of engaging with your current client base. The first is through regular newsletter-style emails. Your email list is a useful tool for building and maintaining relationships with your existing customers. And email has proven itself time and time again to be one of the most effective choices for converting channels for e-commerce.
The other option is social media. Social media has been established as an excellent method for building relationships with your customers. People who prefer to follow or “like” your brand will end up being your most loyal ambassadors and customers. They will be interested to hear more regarding the promotions and products taking place within your company, so connect with them, and drive them back to your store whenever possible. Remember, Facebook can only show your posts to regarding 5% or 100% of your complete fan-base; which means that you should be posting regularly to succeed in all of your customers.
Provide Discounts and Credit
Although it’s essential to be careful when discounting product. It’s also worth noting that discounts can be an effective way to bring back customers who haven’t purchased from you in some time. You may also decide to experiment with using credits in your store. Like $5 towards any purchase, rather than a 10% discount. Often, credits make customers feel like they have to spend them, otherwise they’re wasting cash.0