If you’ve ever approached your Google Analytics and suddenly noticed a large spike in traffic, the possibilities are that social media is one of the biggest culprits. Facebook, LinkedIn and Twitter are an amazing source of generating success through online marketing. All it takes a single share on a social media platform from someone with a significant amount of influence, and your referral traffic can go through the roof.
It’s fair to mention that referrals have always been an important source of great marketing, and firms that build relationships with their customers are more likely to expand their business and improve their brand exposure with little effort. Social media is a free and fantastic way to spread the word regarding your product, content and company.
Why Referral traffic is important
In an ideal world, each user who finishes up on your website will be there to read your content, interact with your brand, and eventually purchase your services. However, this is not always the case. Some users can approach your website accidentally, and others will only read a page for a couple of seconds before bouncing. This is why the number of visitors that end up on your website can be quite deceiving as a statistic.
Referral traffic, on the other hand, is a different statistic entirely, as a result of the users who visit your website through a referral are more likely to have an interest in what it’s you have to supply. Due to this, referral traffic will act as a pseudo-lead qualifier, making it essential to your brand’s success.
With Google creating changes frequently to search algorithms, it’s rarely a good idea to rely fully on organic traffic. If your website becomes impacted by algorithm updates, it could lead to issues with your search ranking. On the other hand, regardless of Google’s actions, referral traffic remains consistent.
If you would like to extend your referrals and drive extra traffic, then using social share buttons might be a great step forward.
Remember, your social sharing buttons should be as simple for your users to access as possible. And there are four optimum locations when you’re inserting these buttons on your website:
- At the left side of your content, make sure it moves when your content is scrolled.
- To the top of the page, close to the title of your post.
- At the bottom of your content page.
- Insert directly into the content itself.
Now let us see some of the most important factors that you have to remember while optimizing your social sharing experience:
- Buttons should be prominently displayed. They must be visible from the instant that your user clicks on a page, throughout the entire time that they pay on that page.
- Ask users to share your content through a call to action. At the end of your content, always ask your users to share content, or direct them towards a button to assist your brand.
- Learn the distinction between the follow and share buttons. Follow buttons helps to promote the presence of your business, and share buttons make it simple for visitors to share your content through social networks.
- Refrain from using too several buttons, this might lead your page towards having a cluttered look, as well as negatively impacting the load time of your pages.