Evaluating the result of your content marketing strategy is an important part of measuring its success. However, most businesses struggle when it involves determining how, and what they should be measuring. There’s no clear-cut road to success with SEO and content marketing – the possibilities are you’ll find a number of professionals that all tell you different things.
Typically, the most effective way to answer the question is to think about your specific objectives and goals. For example, bloggers might need to focus on sharing metrics, whereas e-commerce sites will benefit more from assessing conversions.
However, there’s one aspect that should be on each measurement list for content marketers: engagement. Engagement metrics are one of the most reliable ways to determine how your readers feel regarding your content. Knowing your metrics for engagement assist you to learn your audience preferences, target what they find most interesting, and form your future content.
Pages per Session
In simple terms, this is often the typical number of pages that are viewed in any given visit. The higher your pages per session value are. The better the indication that the users engaged with your website can actively be seeking out more content. This provides a great indication of how well-targeted your content presently is. And where you must be focusing your editorial efforts. Obviously, this metric can’t quantify the various actions that a user can take on your website that brings us to the next metric.
Returning Vs New
This metric provides you the means to visualize how much of your traffic is “returning” and how much of it is new. The results are found through a cookie that’s given to a user on their first visit. If you have a high percentage of returning visitors; then you’ll be able to confirm how successful your content is at bringing users back to your website. It is also a useful method of understanding whether your content marketing is presently providing a good experience. You can also analyze the differences between returning and new customers. For example, your returning customers may be more likely to make a purchase.
Recent and Frequent
The frequency metric breaks down your returning traffic. And place it into sections depending on how many times they keep coming. On the other hand, the “recent” metric helps you to recognize the number of days that have passed between each of these visits. Your main objective for content marketing should be to make content that leads to loyal readers who need to return frequently and often.
Your bounce rate describes the percentage of single-page sessions that visitors access in your website. These sessions occur when a visitor involves your website; but leaves before he or she progresses to do something else. For example, if you accidentally click on a website and then hit the back button, you’d be contributing to that website’s bounce rate. Bounce rate can be determined by a wide range of different factors, including your competitive landscape, content, type of business and more.
A high bounce rate could show that your visitors either didn’t need to be there. Or that they found what they wished immediately and left. As it’s so difficult to know what generates a high or low bounce rate. It can be difficult to enhance your strategy according to this metric – but it’s still worth looking at in context from time to time.0