Global Search Engines
In the early days, one of the first search engines was Yahoo. Google, when still a small start-up, extended this content-based search, and checked out links from different websites to a particular website, so that the greater the number of links, the more “authority” it has and the more relevance it is likely to be to the searcher. This is often where Google gained its competitive advantage as it returned the most relevant results to users.
Now let us see some of the methods to improve your site’s ranking.
Use relevant content
Quality content is the best driver of your search engine rankings and there is no substitute for excellent content. Quality content created specifically for your intended user will increase website traffic that improves your site’s authority and relevance.
Identify a keyword phrase for every page. Think about how your reader may look for that specific page. Then, repeat this phrase many times throughout the page, once or twice in the opening and closing paragraphs, and two to four more times in the remaining content.
Regularly update your content:
You’ve probably noticed that we feel pretty strongly regarding content. Search engines do, too. Regularly updated content is viewed as one of the simplest indicators of a site’s relevancy, so make sure to keep it fresh.
When designing your web site, every page contains a space between the tags to insert metadata, or data regarding the contents of your page. If you have a CMS website, the UMC web team will have pre-populated this information for you.
Title metadata is responsible for the page titles displayed at the top of a browser window. It’s the most vital metadata on your page. For a CMS website, the web team has developed an automated system for making the meta title for every webpage.
Description metadata is the textual description that a browser can use in your page search return. Consider it as your site’s window display-a concise and appealing description of what’s contained within, with the aim of encouraging people to enter.
Keyword metadata are the search phrases that people type when they wish to search out your page. You’ll need to incorporate a variety of phrases. If your list becomes excessive, the browser could completely ignore the information. As a general rule, try to keep it to regarding 6-8 phrases with every phrase consisting of 1-4 words.
Have a link worthy site:
It is important to create relevant links within the text. You have to give links to the keywords than having ‘click here’ button as it does not have a search engine value. By giving links to your keywords, can improve your search engine ranking.
Use alt tags:
Always describe your visual and video media using alt tags, or various text descriptions. They permit search engines to find your page that is crucial, especially for those who use text-only browsers.