Do you know what an email newsletter is? The email newsletter could be a powerful promoting and communication tool that has numerous useful functions. It reminds your users regarding you;informs users regarding your products;tells them what you’ve got been up to; and it helps you build a unique relationship. People like email newsletters if the newsletters bring them value.
The fundamental rule for making an email newsletter is to provide it fascinating, relevant and up-to-date information that’s pleasant to read. Users sign up for newsletters hoping be informed regarding things that they’d not otherwise be able to determine about. Design your newsletter to suit its main purpose. If the main objective is to announce a new product or promote a specific service, you will need to focus the newsletter entirely on this product or service.
While designing an email newsletter you have to keep in mind the following steps.
Keep it simple and straightforward:
According to email newsletter usability report, an individual may looks at an email newsletter for 52 seconds. People never read: they scan for content that\’s of interest to them. So, don’t overwhelm them by compressing too much data on the page. Check that your content gets straight to the point, and use bulleted points and short paragraphs.
Make use of colors, numbers and images:
Users are drawn first to components that are visually simulating, like graphics. Use pictures to guide users to the most important messages and content. Numbers can also grab attention. Users tend to associate them with savings and prices. Use percentages and dollar values to indicate concrete offers. Colors too add more attention. But you must be careful while selecting the color.
Layout of the content:
A newsletter is designed in a one-column or multi-column layout or a combination of both. A one-column grid is simpler to skim however may take up extra space and increase the length of the newsletter. Whereas people do skim email newsletters, that’s no reason to create them overly lengthy. A two-column layout is common for newsletters. Narrower columns are sometimes used for the table of contents and future events, whereas the main content is given a wider column.
Creativity is very important while designing a newsletter. Giving each edition of your newsletter a unique layout or design is okay as long users will easily acknowledge your brand. Using numerous designs for its weekly newsletter, certain components follow their branding tips, permitting users to quickly determine it.
Be aware of table of contents:
Some newsletters include a table of contents at the top of the page, which may facilitate users quickly scan for items of interest. A table of contents is particularly useful in long newsletters that have lots of content.
Be aware of the ads:
If you have got to include ads in your newsletter, check that they blend in with the content. Make sure that while providing the ads, your page most not be messy.