Sitemap For Your Website
A sitemap could be a visual or textually organized model of a website’s content that permits the users to navigate through the website to find the information they’re searching for, just as a traditional geographical map helps people find places they’re searching for in the real world. A site map could be a kind of interactive table of contents; in which every listed item links directly to its counterpart sections of the website.
Site maps perform an equivalent service that the layout maps in large shopping malls perform: without them; it’s possible to explore a complex website by trial and error; but if you want to make sure to find what you are looking for; the most efficient way to do that is to consult a model of the resources available.
It is necessary to know this structure up front in order to get a bird’s eye view of your website. And to make sure that all the topics you want to hide are included. Building a sitemap should be pretty simple method yet there are plenty of pitfalls to avoid. Obtaining your sitemap right, before you begin the build, is significant to the success of your new product manufacturer website.
Look at the Data
Your analytical website data (captured by analytics software like Google Analytics) will hold important info and insight into visitor behavior, and how they realize your website. These search terms as well as generic keyword volumes searches can reveal gems of data that may help drive relevant traffic to your website. For product manufacturer’s this might be long tail phrases such as products for applications, or current and topical searches such as legislative terminology.
Keep it Shallow
A deep website is difficult to navigate. It means a website that needs lots of clicks to get to the child or tail pages i.e. the product detail pages. The number of clicks is typically the largest on the product section of the website, as here lays the most detail. Large complex product offerings are difficult to structure effectively and of course your product offering is to a large extent out of your control. Try to keep every page within 2 clicks deep that helps both your visitors and search engines navigate your website quickly.
Reassure the Unaware
The good proportion of your online marketing strategy should be geared towards reaching and changing the ‘Unaware’. ‘Unaware’ that means, those visitors who don’t know or haven’t come across your brand, company or product yet. They don’t know you or your product until they hit your website on a non-brand related term like a product type of category
Make it easy to choose your Business
Chances are, anyone visiting your website from outside the business won’t understand your product offering. To be honest, even some people from inside the business won’t. Work with your product managers to clarify your product offering thus you understand it fully. Then create pages that the “Unaware’ will need in order to select the proper product that solves their problem.0