Design inspiration is all around us. And each day there are new tools popping up to assist us collect and share that inspiration. One among those great tools is Pinterest. The image collection platform could be a fantastic source of design inspiration, from typography to print, internet or packaging design.

pinterest(1)Pinterest is that the pin-board style social sharing web site made common by brides-to-be and crafters. However it’s even more potential for designers. There are two ways to use Pinterest – as a personal or as a business.

There are several uses for Pinterest that create it a perfect platform for graphic designers and illustrators. Now let us have a look at these:

  • Create virtual inspiration boards:

    You can use Pinterest to make themed inspiration boards for things like: colors, appearance, styles, shapes, contrasts, landscapes, objects, textures, patterns, typography and people.

  • Make a mood board for the client:

    If you are working on a design project for a customer, think about making a mood board or examples board on Pinterest that they’ll view. It is a very convenient way to collect and show concept material that a customer will view in one place. Usually each board on Pinterest is publicly visible, therefore you may wish to make them as ‘secret boards’.pinterest12

  • Sell your work:

    Pinterest includes a dedicated Gifts section for objects and design. Click a link and you will be taken to a page where you’ll purchase the featured product. As long as you do not make it, you’ll promote and sell your designs or artwork using Pinterest as a lead generator. You will still need a shopping cart and a web site to try and do the particular selling.

  • Can connect with other designers:

    Pinterest should be a part of each designer, artist and illustrator’s social media strategy aboard the likes of Facebook, Twitter, Google+, Behance, Dribbble and deviantART. With Pinterest’s ability to follow different pinners, you’ll simply keep track of studios, designers, photographers or illustrators that you just like. By following and sharing their content, you may encourage them to check you out in return, raising your profile.

  • Use this as an extension of your portfolio:

    As well as pinning different people’s visuals, we can also create a board for your own work and pin your best stuff to it. This may provides it additional exposure on the internet, draw comments and attract ‘Likes’. Your work may even be re-pinned and shared by different Pinterest users.

  • Provide ‘Pin it’ button in your website:

    You may have Twitter and Facebook buttons on your web site, but what about Pinterest? Build it simple for Pinterest users to share your content by adding a ‘Pin it’ button alongside the other social media sharing tools. It may be the beginning of something huge.

  • Search topics and find inspiration:

    When trying to come up with concepts around a brief, several designers can default to a Google Image search. However as you may understand from experience, some of the results Google presents are often somewhat random and off-topic. Looking an image-focused website like Pinterest, in which many users put effort into grouping their pictures around a topic, may be much more fruitful.


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