Is Google Possum giving you a hard time?

Google Possum

When you think of SEO, you will realize that the game of optimization is no more a child’s play. The new Google Possum has taken a drive on how a particular phrase or word needs to be spotted out in local search rankings.
Well, the crux of the Possum is that it seems to linger upon local searches only. If you are looking only for names about a company, then this problem probably would not arise.

What is the latest Update?

The changes made on searches seem to be dwelling upon Local Finder or in other words which is known as Google Maps results. There are quite a few highlights that are focused upon:The business which happens to be positioned out of city limits has noticed a large spike of ranking.
Local SEO Company in Cochin works when directed to a certain location; it takes a great deal of hard work to notice and rank the city according to the keywords we imagine. The problem is that Google Maps does not technically consider such business keywords as part of a city.

What happened after the latest update?

People did witness a hike in their local ranking. One example for this is that when a business like plumbing was analyzed, it was found that a keyword like ‘Sarasota home plumbing ‘ was used to project the ranking services. But the issue was that this business happened to fall outside the area limits of Sarasota, but in technical sense were located in a place known as Gulf Gate Estates and their postal address happened to fall within Sarasota.
As few months went by, the ranking of the same keyword seem to rise up steadily. From this, it could be understood that if address were projected within city limits, the rank could not budge. Whereas in certain cases, ranks would not be negatively affected if, the address would be set right.

The Filter Principle

As further updates were undertaken in Google, their position jumped up higher, much to the joy and surprise of the business owners. They just could not understand how it went by, but as Google corrected its mistakes, problems seemed to ease out a bit more.
Now, at present, Google works on a filter principle that focuses on affiliation and address. In the past, we were able to see a filter that would showcase local results. It seemed to filter profiles that somehow had a similarity in domain, location or even phone number.

Take this instance

Let us take this instance, suppose you have a notary service office. It may have three listings for people who practice individually and then one listing which may cover the listing as a whole. The problem here is that all these listings seemed to be driven to a common number or maybe in other cases to a common website. What happens here in normal cases is that, maybe just one or two would be listed whereas the third one would be exempted because it may have been identified as a duplicate listing and hence would be filtered away.

If you look at this system, it makes sense as per the Google Algorithm. Google tries to filter content that is duplicated, in an organic manner. Google feels viewers need not have to be taxed or troubled too much with respect to duplicate content. Hence instead of displaying an array of similar listings, it chooses one of a kind and displays the same.

Now the real picture!

Guess what happens behind the screen. Actually Google does not dump any of the listings that have to appear on the search rankings. What it does is, scan through similar listings, then choose one or two and place them right above the rest.
The rest can be found but in later pages. So, nothing is discarded, but for us as a viewer, this filtration method does have a negative effect on the viewership base. But as time passes, when you keep changing keywords, this problem gets solved.

What do you do?

This idea is simple! Just do not focus your keywords on specific locations. Google eliminates searches on the basis of locations. So, keep your keywords targeted on wider areas and your attempts are safe to handle.
Next, trick is keep changing the keywords. A good SEO company in Cochin takes note of these aspects and ensures that your website gets rolling to the top of related searches.
Hope you got the mechanics behind the Google Possum. Take care, choose your SEO based keywords and you will land on top in no time!