Google Plus for Business

Google+

With the powerful launch of Google+, the personalized web has begun. The way in which information is structured and accessed will be more turned on persons. Their personal profile will be a group of data collected on the basis of their searches and shares. Till now, you will search some topic or article in the search box of Google. This is popularly said as outward facing. But, after Google Plus, search is becoming more inward. When you visit a website, the ads will reflect brands or topics that you have demonstrated a past interest is through what you have searched and shared. Read More

Boost Your Alexa Ranking in One Month!!

Alexa ranking


Within 1 month, Web India Solutions’ Alexa rank increased by 70 Lakhs!! Our Alexa traffic ranking was 75 Lakhs at the beginning of November. Currently, we reached upto 5 Lakhs in global ranking and nearly 19 thousand inIndia. We made it possible by strict dedication and serious blogging. With a little bit of creativity and hard work, you can reach among the top sites. After analyzing what we have done in the past month, I could tell you some tips to improve your Alexa ranking. Read More

Website Developers V/s Designers

Designers

Hope you are all familiar with the role of a web designer and the necessary skills he/she should possess. Have you ever thought that designers should code? I believe a good designer would be able to reconstruct their designs in HTML and CSS only if they know the complications and limitations of programming. A designer can make development easier once understands the coding of a website and see what is under the hood. Read More

Web Design Trends 2012:

2012 Web Design Trends

We are almost close to 2012 and it’s time to say good bye to 2011. We all are waiting to take New Year resolutions. The only thing that is constant is change. Trends come and go; the future of website design is unpredictable. In fact New trends are arriving and the traditional formats are being replaced.

Let us assume these patterns for all webpages:

  • Typographical Changes

Web pages consisted of some solid stripes, fixed writing style etc. Fonts were not much bright in presentations. Also, there was absence of proper color schema. Almost every one followed some standard formats and no variations could be seen. This typography is changing. Dynamic patterns are slowly moving into pages. Line heights are rearranged. Another point is with regard to shading, which has deepened. Designers are aware of their true potential to choose the right one.

  • Singular Layouts

Websites were once the place of messy meeting by pages and cluttered content. Also Facts were sandwiched between pages, causing a lot of confusion. These produced only chaos instead of satisfaction. 2012 will surely rectify these issues as website developers are trying to make a social face to their websites. Recently, Google has started penalizing for ads above the fold, which seems to be a good trend. Minimal graphics and flash effects were taken away. All these provide a good online customer service and increased easiness.

  • Illustrated Points

Graphics and Photographs are losing their luster.  The unfair and unoriginal backgrounds that lose all personality of websites are trending to change. Website designers are tending to rely more on illustrations. Brushstrokes and rough lines make each page unique. It gives more artistic and real hand drawn effects to the website. Also, it can represent a creator’s natural talent.

    • Social Connections

In the virtual world connected by networks, people seek to trade facts and figures with ease. Social network add-ons are becoming one among the most popular trends available. These allow users to instantly post information to their social network accounts. This helps the pages to stay simple without any disorganization. We can set our expectations to the top in 2012, and hope it will offer reliability with quality.

 

Make your Website Sticky!!

sticky website

Sticky website!!?? You might be thinking what this sticky website means. There are a lot of websites over the internet- good and bad, both. A sticky website is the one which we don’t want to leave. A first time reader finds it very difficult to leave a sticky website. This is because something about the website that pressurizes them to discover further. Apart from this, sticky websites motivate visitors to return again and again to them. Following are my suggestions on how to make your website sticky. Read More

Ways to Measure your Social Media Success

Measure your Social Media

The explosion of social media like Facebook and Twitter has been unprecedented. They have entered a new era. Facebook is having 800 million accounts and Twitter is not far behind with its more than 200 million users. Also There were some marketing experts who used to tell that engaging ourselves with social media is needless and they do not add value to your business. In fact Some marketing experts even defined social media as one of the biggest productivity killers of all time.

But, over time social networks have proved by themselves their huge impact over business. Moreover Large brands could license powerful social media analytics software and hire agencies to help them measure social programs with accuracy. But, small business firms are not much sure about measuring their social marketing programs.

Some questions that arise in your mind may be what and how should we measure and what does success mean, right? It is really easy to get many “Likes” or “Followers” in your social networks. But, without giving priority to your objective, you could never be successful in social media. Regular sharing with your fans indicates your “Engagement” than a high number of fans who rarely post or share something.social media

Some recorded metrics that measure your success in social media include:

  • Visits and Referrals
  • Search Volume terms
  • Analysis of stats to evolve procedures into more effective ones
  • Number of followers, fans and friends

In addition to these hard metrics and using tools like vouchers, you can increase the involvement of your fans on your page by asking questions in your annual visitor surveys etc. This will measure the quality of your interactions. Facebook’s Insight Analytics allows you to use tools to measure the engagement on your social network. Also you will be getting feedback- both positive and negative from your fans directly.

Driving Traffic:

Marketers are keen to engage on activities to generate traffic. Social networking is meant to create traffic and it makes sense. If you are able to get more traffic from your Facebook account, you can say you are successful.

 Getting a Following:

It is another way to measure your success. The more you get followers, deeper will you reaching the public.

 Generating Leads:

Social media should be used to generate leads inorder to survive as a marketer. In fact Your success will be measured on continuous basis.

Branding:

The main goals in social networking should be branding. Also Your followers or fans should get a feel that you are the only trusted person who can provide reliable, timely and distilled mobile marketing advice.

 Total Online Community Size:

If you have created your own niche in social networks like Twitter, Facebook, Youtube and managed a few blogs, the simplest key metric to regularly evaluate is the total active size of your social CRM program.

sCRM= Facebook Fans + Twitter Followers+ Unique Blog users+ Youtube Channel subscribers+ All other registered managed community members.

Monthly Referred Social Traffic to Site:

Export absolute sTraffic # and % of total site traffic from your site analytics tool to a spreadsheet, and then produce month-over-month sparkline graphs to depict trendlines.

 sTraffic= monthly website Unique Users via Facebook, Twitter, Youtube, owned and 3rd party blogs, and forums

Social Monthly Impressions:

Monitor brand mentions on a regular schedule (daily/weekly) using a free alerts tool like Google Alerts. Estimating your ‘social monthly impressions’ helps you provide a sense of how pervasive your brand is across the Web.

 sMI = #mentions of your brand on blogs, forums, Twitter, etc. within a given month.