10 tips to become Twitter power user

Twitter is triggered with its power users around 100 million. So, if you are among those power users whose aim is online marketing, surely you have to become a power user of Twitter. Then only you will be able to take advantage of the growing audience of Twitter.Don’t think that you will have to tweet the whole day without engaging in any other activities to become a power user. If you follow some tips or routine in using Twitter, you can win.Make a time table- As I mentioned earlier, there is no advantage in spending the whole day for Twitter. Read More

Basics of Social Business

social business

Do you know which is the integral part of social business and effective use of social technology? It is Engagement. More than impression and exposure, social business points towards collaboration. All your audience is engaged in collaborative activities like sharing thoughts or ideas. But, this can never be positive always- one can share his concern about you based on a particular incident (can be positive or negative). Read More

Social Media Marketing

Technologies for Social Media Marketing

A variety of tools and web solutions are available today for businesses. New technologies have replaced old concepts and ideas of online marketing. Today, we can see the successful era of social media. Here, people form communities or groups to share ideas with other members. Normally, we can see that people share something that they found to be quite interested in other links. Hope you are a person with Facebook or Twitter account; so, I am not going to list down the names of social networks available today. Read More

Social Media Manager

Social media and its Trends

We have already come across several phases of social media manager and its trends. Truly speaking, social networking sites have changed the economic marketing and advertising strategies. Social media branding is not an easy tactic in terms of marketing and advertising. It demands your attention and cannot be considered as a trend or constrained phenomenon. Strong determination and tactical organization is required to make it effective. Read More

Social Networking Impact

Social Network

Social Networking Impact: Social networks like Twitter, MySpace and Facebook have experienced a great development in membership within a short span of time. We are all familiar with the attractive means of interaction and sharing offered by them. Also, there are several privacy and security concerns aroused recently. However, social networks bring forth novel interactive ways for users, in the midst of these privacy concerns. Millions of people around the world willingly open their own social media accounts for friends, jobs, or other social purposes, knowing these niche concerns. Read More

Google Plus for Business

Google+

With the powerful launch of Google+, the personalized web has begun. The way in which information is structured and accessed will be more turned on persons. Their personal profile will be a group of data collected on the basis of their searches and shares. Till now, you will search some topic or article in the search box of Google. This is popularly said as outward facing. But, after Google Plus, search is becoming more inward. When you visit a website, the ads will reflect brands or topics that you have demonstrated a past interest is through what you have searched and shared. Read More

Ways to Measure your Social Media Success

Measure your Social Media

The explosion of social media like Facebook and Twitter has been unprecedented. They have entered a new era. Facebook is having 800 million accounts and Twitter is not far behind with its more than 200 million users. Also There were some marketing experts who used to tell that engaging ourselves with social media is needless and they do not add value to your business. In fact Some marketing experts even defined social media as one of the biggest productivity killers of all time.

But, over time social networks have proved by themselves their huge impact over business. Moreover Large brands could license powerful social media analytics software and hire agencies to help them measure social programs with accuracy. But, small business firms are not much sure about measuring their social marketing programs.

Some questions that arise in your mind may be what and how should we measure and what does success mean, right? It is really easy to get many “Likes” or “Followers” in your social networks. But, without giving priority to your objective, you could never be successful in social media. Regular sharing with your fans indicates your “Engagement” than a high number of fans who rarely post or share something.social media

Some recorded metrics that measure your success in social media include:

  • Visits and Referrals
  • Search Volume terms
  • Analysis of stats to evolve procedures into more effective ones
  • Number of followers, fans and friends

In addition to these hard metrics and using tools like vouchers, you can increase the involvement of your fans on your page by asking questions in your annual visitor surveys etc. This will measure the quality of your interactions. Facebook’s Insight Analytics allows you to use tools to measure the engagement on your social network. Also you will be getting feedback- both positive and negative from your fans directly.

Driving Traffic:

Marketers are keen to engage on activities to generate traffic. Social networking is meant to create traffic and it makes sense. If you are able to get more traffic from your Facebook account, you can say you are successful.

 Getting a Following:

It is another way to measure your success. The more you get followers, deeper will you reaching the public.

 Generating Leads:

Social media should be used to generate leads inorder to survive as a marketer. In fact Your success will be measured on continuous basis.

Branding:

The main goals in social networking should be branding. Also Your followers or fans should get a feel that you are the only trusted person who can provide reliable, timely and distilled mobile marketing advice.

 Total Online Community Size:

If you have created your own niche in social networks like Twitter, Facebook, Youtube and managed a few blogs, the simplest key metric to regularly evaluate is the total active size of your social CRM program.

sCRM= Facebook Fans + Twitter Followers+ Unique Blog users+ Youtube Channel subscribers+ All other registered managed community members.

Monthly Referred Social Traffic to Site:

Export absolute sTraffic # and % of total site traffic from your site analytics tool to a spreadsheet, and then produce month-over-month sparkline graphs to depict trendlines.

 sTraffic= monthly website Unique Users via Facebook, Twitter, Youtube, owned and 3rd party blogs, and forums

Social Monthly Impressions:

Monitor brand mentions on a regular schedule (daily/weekly) using a free alerts tool like Google Alerts. Estimating your ‘social monthly impressions’ helps you provide a sense of how pervasive your brand is across the Web.

 sMI = #mentions of your brand on blogs, forums, Twitter, etc. within a given month.