Make your Website Sticky!!

sticky website

Sticky website!!?? You might be thinking what this sticky website means. There are a lot of websites over the internet- good and bad, both. A sticky website is the one which we don’t want to leave. A first time reader finds it very difficult to leave a sticky website. This is because something about the website that pressurizes them to discover further. Apart from this, sticky websites motivate visitors to return again and again to them. Following are my suggestions on how to make your website sticky. Read More

Ways to Measure your Social Media Success

Measure your Social Media

The explosion of social media like Facebook and Twitter has been unprecedented. They have entered a new era. Facebook is having 800 million accounts and Twitter is not far behind with its more than 200 million users. Also There were some marketing experts who used to tell that engaging ourselves with social media is needless and they do not add value to your business. In fact Some marketing experts even defined social media as one of the biggest productivity killers of all time.

But, over time social networks have proved by themselves their huge impact over business. Moreover Large brands could license powerful social media analytics software and hire agencies to help them measure social programs with accuracy. But, small business firms are not much sure about measuring their social marketing programs.

Some questions that arise in your mind may be what and how should we measure and what does success mean, right? It is really easy to get many “Likes” or “Followers” in your social networks. But, without giving priority to your objective, you could never be successful in social media. Regular sharing with your fans indicates your “Engagement” than a high number of fans who rarely post or share something.social media

Some recorded metrics that measure your success in social media include:

  • Visits and Referrals
  • Search Volume terms
  • Analysis of stats to evolve procedures into more effective ones
  • Number of followers, fans and friends

In addition to these hard metrics and using tools like vouchers, you can increase the involvement of your fans on your page by asking questions in your annual visitor surveys etc. This will measure the quality of your interactions. Facebook’s Insight Analytics allows you to use tools to measure the engagement on your social network. Also you will be getting feedback- both positive and negative from your fans directly.

Driving Traffic:

Marketers are keen to engage on activities to generate traffic. Social networking is meant to create traffic and it makes sense. If you are able to get more traffic from your Facebook account, you can say you are successful.

 Getting a Following:

It is another way to measure your success. The more you get followers, deeper will you reaching the public.

 Generating Leads:

Social media should be used to generate leads inorder to survive as a marketer. In fact Your success will be measured on continuous basis.

Branding:

The main goals in social networking should be branding. Also Your followers or fans should get a feel that you are the only trusted person who can provide reliable, timely and distilled mobile marketing advice.

 Total Online Community Size:

If you have created your own niche in social networks like Twitter, Facebook, Youtube and managed a few blogs, the simplest key metric to regularly evaluate is the total active size of your social CRM program.

sCRM= Facebook Fans + Twitter Followers+ Unique Blog users+ Youtube Channel subscribers+ All other registered managed community members.

Monthly Referred Social Traffic to Site:

Export absolute sTraffic # and % of total site traffic from your site analytics tool to a spreadsheet, and then produce month-over-month sparkline graphs to depict trendlines.

 sTraffic= monthly website Unique Users via Facebook, Twitter, Youtube, owned and 3rd party blogs, and forums

Social Monthly Impressions:

Monitor brand mentions on a regular schedule (daily/weekly) using a free alerts tool like Google Alerts. Estimating your ‘social monthly impressions’ helps you provide a sense of how pervasive your brand is across the Web.

 sMI = #mentions of your brand on blogs, forums, Twitter, etc. within a given month.

Tools For SEO

SEO Hacks

In my previous blogs, I have gone through some basic SEO tips and also steps to be followed while hiring a Search Engine Optimization company. We know that Search Engines are essential for your website getting noticed. It is really a great challenge to optimize your website if you don’t have the necessary tools.

Google Webmaster Tools:

 Webmaster tools help in improving your target keywords by providing indexing issues, keyword visibility, impressions, average position of search items and the click through rate. You may have a look on our previous blogs on Webmaster guidelines.

Google Insights for Search:

 Another amazing too from Google is their Insights. This allows you to input any keyword and see the distribution of that keyword. It gives a wide range of information from the globe to a small city. Insights also provide a list of other relevant terms that brings traffic to your website.

URI Valet: 

URI Valet is a major weapon for SEO. This tool performs technical audits and gives the user statistics on server headers, the time it takes to download, internal links, external links, object details, as well as a text to HTML ratio.

 SEOXenu’s Link Sleuth:

 Xenu’s Link Sleuth is also a great tool for website audits. This gets directly downloaded to your desktop. This tool analyzes your website and gives report on broken links. Moreover Link verification is done on “normal” links, images, frames, plug-ins, backgrounds, local image maps, style sheets, scripts and java applets. It displays a continuously updated list of URLs which can be sorted on different criteria.

 Rank Checker:

 When you want to check multiple rankings and have little time, the Rank Checker tool offers a quick and easy interface that allows you to check where a site ranks on Google. In fact This tool runs directly off your browser, which can cause a couple problems. Localization of search results can affect true search results and if you are signed into a personal browser account, it will use your previous browsing history and tendencies.

SEO Toolbar from SEOmoz and Shared Count:

These are other tools for doing SEO. Among this, Shared Count is a slightly different SEO tool which has some social side also. It fives the number of Facebook likes, Tweets, Stumbles etc. With these amazing tools and some practice, you can start building awareness through optimizing your current webpage.

The best Website Development Company in Kerala.

Fresh website development company

Are you in search of the best website development company in Kerala? With the rapid advancements in web technologies and Internet marketing, there are a number of website designing and website development companies statewide as well as nationwide. So, we can see the selection of best Website Development Company is not a simple task. The best website development company is the one which constructs websites according to your requirements and helps in getting more traffic to your website. As a result, you will find your website listed in the top ranking sites by Google search results.

 Now, what is the procedure of discovering the “best website development company” in Kerala? Most of the companies are successful in promoting its business online and attaining a global brand. Many companies in Kerala provide website design and development services by implementing PHP techniques to craft websites as per their clients’ needs. Thus, choosing the best website development company in Kerala might not be a risky procedure if you follow some basic procedure:

 Identify your objective:

 The most important thing that you must consider while choosing the right website development company is to be clear with what you need. And have the foresight forwebsite development company viewing what your website will bring to your company. The more specific you are, the more you get the best.

 Let Google do it for you:

Once you have identified your objective, search the company with the right keywords in Google. You can use the phrases like Web Solutions, Website Development Company India, the Best Website Development Company in Kerala, Web Solutions Kerala etc. This will give the top website development companies in the search results.

Experience and Services:

 Before choosing your website development company, you must be very much familiar with the services they offer. Also, you should see the previously built websites done by them. Web India Solutions offer the best and sincere services to all our clients. Our services include Website Development, Web Designing, Web Hosting, Search Engine Optimization, Website Redesign etc. As our company name suggests, Web India Solutions can be considered as the right solution for all your company needs.

Being in the competitive world of website development for the past few years, Web India Solutions has always stood with our clients’ needs and we’ve rendered the exact solutions. Our experience in the arena of website development might be considered before you finalize the deal.

Portfolio:

Which is the best possible way to select the website developer of your choice? It is their portfolio itself. Have a glance at the services you will be getting once you choose a specific website developing company. By seeing our rich portfolio, you can see the wide range of services we can offer you. It is actually the record of our success.

 Support:

Another important factor that decides a company’s reputation is its Customer Service itself. The company can provide you the best service and support only if they are capable of determining what all services they can offer you. Any website development firm can offer good websites to their clients. But, it is our improved customer service that makes Web India Solutions to stand out of the crowd.

 Discovering the Right Technology:

Many technologies like JAVA,AJAX, and PHP have built the unbeatable platform of web application development. You may be expecting Reliability, Performance or Accessibility. So, decide which technology will suit your apps and manage your business flow efficiently and securely.

 Get Connected and Study the Work Procedure:

 When you find out the best website developing company who can deliver the best result as per your needs, then stay connected with that company. Knowing the normal procedure that a website development company follows will help you to avoid confusions and worries. Web India Solutions provides you the opportunity to communicate directly with our developers. Direct communication without the interference of a manager or secretary will help to implement your needs in an easy way. Building a long term relationship with them can develop a risk free application to your business.

 Cost Effective Solutions:

 Whatever may be your business, price is really a concern for you. If you are just a starter, it might be the major consideration you make. At Web India Solutions, we provide you quality website design solutions, website development, e- commerce website development, website maintenance at affordable prices. We normally provide our clients with Quotation at competitive cost.

 Web Hosting:

The last, but equally important point to be noted is whether your website development company itself hosts the website it develops. In fact The major areas you require to be noted include downtime occurrences, protection against hackers and website backup. Web India Solutions is the best Web Hosting Company inIndiathat offers the service of dedicated server.

Ask for a quote:

 These are not just the end of your search. If you want to make out the most benefits then you need to have a wide search to find out the best website development company in Kerala. So, ask for a free quote from Web India Solutions, now.

Where can I learn SEO??

Learn seo

Dear friend,what to know seo ? I know that you are busy with your postings and sharing in social networking sites. Are you remembering those utterly boring lecture classes you had in your college? Sorry, I’m not here to take you back to your classrooms or recollect your college days. But, I feel very sorry about those (even myself) who were wasting their time to some unimportant lectures with sleepy hours. So, through this blog, I’d like to suggest those graduates or students to learn the basics of Search Engine Optimization.

You can never discover a ‘School for SEO’ or ‘B.Sc SEO’ anywhere in the world now. Now, as a part of building my future along with website development industry, I could see some basics of SEO. I wish if I could learn the basics of SEO during my school or college days. Actually, while moving through the surface layer of SEO, you will find yourself curious. You will get a sack- full of tips and tricks for SEO and you may fail while learning the basics.

seo

Do you think spending your valuable time around social networking sites is enough? Never; you have to become a power user of web to become the best online marketer. Now, you may think how is this possible, right? My friend, there are a lot of techniques like participating in online forums, commenting on blogs, subscribe to online newspapers, meeting photographers at Flickr etc. Just learn how people interact with each other and Internet marketing principles by becoming a power user. You will also see how bloggers are winning hearts of many users and you will learn more tips on Internet marketing. The more you grab, better you understand how the web works.

Start blogging very soon and learn how other bloggers write about something they are passionate about. Searching other bloggers and commenting on their blogs is also a good SEO technique. I started my career in SEO with blog commenting. You may start a blog on any interesting thing or something you are passionate about. So, start your blog, today!!

Remember, it is always fine to learn the basics of code, while you build up your own blog. This will give a huge advantage to you over those who are clueless while talking with developers. I wish I could spend a little more time on coding during my graduation! 😉

I had many classes or unimportant lectures which I remember very little of what I learned in any of them. So, I would like to tell you not to mix your studies with SEO. Just make use of your sleepy classes to learn Internet marketing and SEO. If you are getting a chance to attend lectures on SEO or internet marketing, don’t let it go; grab it. Find a professional who might be able to help you to learn the basics of e-commerce and Internet marketing.

Instead of trying to become the master in SEO, just follow the limelight of SEO and find yourself in the new world of Internet marketing. If you are going to have a sleepy lecture hour after putting yourself the whole night learning some wonderful tips of SEO or PHP, never mind. I could surely say that the skill you are passionate about is going to be the same you pursue during your career- not what your higher education forces you to study. So, stay cool and curious. Don’t let your lecture hours kill your career. Learn yourself.

Redesign my existing website

Is your website outdated and not beneficial to you and your customer ? Redesign now

Then surely you need to redesign your website. A website developed with no focus on marketing/ business values is surely an outdated one. If a website is not bringing you enough traffic, it may be due to the poor design of the website, or layout or the color combination also. If you decide to redesign your website, take some time to develop a specific and clear plan.

Redesign

So, which is the first step to be taken after your decision on redesigning?? It is surely the feedback from your customers. They do have a unique perspective on your website. You will also get directly from your customers what they are expecting from the website. Also, they can help you in pointing out the issues related to accessibility. There are lot of suggestion boxes and survey solutions to make us know why people are there in our websites. This will also help you a lot.

Get in touch with professionals

Feedback from customers will help you to figure out the problems. But, most of them are personal preferences and also they fail to offer any solution. So, the next step is to get in touch with professionals. Only a professional website developer can identify the vital issues related to your website. They can help directly in your website redesign by providing a time- tested opinion based on website design, layout, usability etc.

Once you have gained enough customer and professional feedback on your present website, prioritize the list of recommendations to be included in the redesign specification. Make sure the critical ones are not missing out. With this listing in hand, develop a detailed project specification document.  This document should contain the proposed website structure, page content, design preferences and all other relevant information.

Cost- effective and On-time project

From this prioritized listing, divide this specification into multiple phases. This will generate a detailed specification document which is integrated form of an efficient, cost- effective and on-time project. You should agree on clear and measurable objectives before the launch of your new website. The redesign of your website without objectives is an utter failure. So, take a close look at your actual goals and do proper planning for your new website.

How to choose a good web hosting company??

web hosting company??

Web development has become an unbeatable industry in the world. There are many web hosting service providers across the world that guarantees 99.9% uptime. This 99.9% uptime is a good idea for the web hosts to present the quality of their hosting service. Then, how can you choose a good web hosting company??

It is very important to have a web host that is reliable and able to provide continual access to high quality servers. But, many hosts are unable to give their clients, some idea about 99.9% uptime. The server should be able to function normally so that websites can stay online. If the server is unable to function normally, websites will be subsequently down, commonly known as downtime. Cheap web hosts are more prone to downtime than established web hosts. So, it is not a good practice to depend on cheap web hosts or free hosting plans.

Depending on the plan you have opted (monthly or yearly), the uptime of each website can vary. For example, the website will be 99.9% uptime or it will remain online 99.9% of each month if the guarantee time is one month. Sometimes, the uptime guarantee may be the entire duration of hosting plan, which may be 3-5 years.

If you have chosen an yearly plan, 99.9% uptime guarantee is excusable for one and a half days. That means, 1.5 days of downtime are excusable. If it is a monthly plan, only two and a half hours are excusable from the terms of 99.9% uptime. If you have ever gone through page loading difficulties in your website, it might be due to the performance of servers provided by your web host.

web hosting

Anyway, it is not that easy to provide a 99.9% uptime; but should be able to provide an optimal functioning of the website. It is always better to depend on a web host like Web India Solutions who can provide the service of a dedicated server. Dedicated servers require maintenance less frequently than others.

Google ads on my Website

Is your website is with ads-heavy pages?

Whether your website visitors struggle to find the actual content on your web pages? Google ads is looking at penalizing ad heavy sites that make it difficult for people to find good content on web pages, Matt Cutts, head of Google’s web spam team said.  Cutts said Google is testing algorithms that determine “what are the things that really matter, how much content is above the fold.”

PubCon

Speaking at PubCon, Cutts warned that if these ads are obscuring your content, you have to rethink about it. If a visitor is having a tough time in viewing the actual content of your website, the whole website may be flagged as spam.
Google has been updating its Algorithms over the past couple months in their different Panda updates. It was as a part of commitment to return high quality websites to their users, Google says.

ads

Panda 2.5, a series of Panda algorithm and site recalculation updates over several weeks. Panda is a site-wide assessment and the main key recovery strategies are found to be:

Containing valuable website content

  • Avoiding duplicate content appearing on other websites
  • Avoiding pages on website about same topic
  • Providing easy navigation to users
  • Building a website people want to return

After looking at various websites, Panda penalized during the initial calculation. Google dropped the page rankings of certain websites with lot of ads beyond a certain limit or “above the fold”. Since browser sizes are varying, Google Adsense had suggested placing the ads above fold. This is due to the fact that ads placed above the fold tend to perform better than those below the fold.

So, beware; many websites have already been marked as spam due to excessive ads. Matt Cutts added that he, with the help of web spam experts are looking keenly into the problem sites.