Google Adwords Expanded Text Ads

Google Adwords

Google is opening to test a new format for text ads by removing text ads from the right rail of the search results on desktop. Named Expanded Text Ads, the new format skins longer headlines.

At present, headlines can extend to comprise the first line of description copy when that line ends with a punctuation mark. Moreover this arranging has only been reachable to ads served in the headline. But now that the right rail ads are left; Google can modify the agreement text ad formatting system extensive.

The main difference seen in this format is that the text ads will feature an extended headline. And the full 70 character count of description copy.

Read More

What should a good SEO be.?

Good SEO

Long back, SEO just meant altering the website’s meta tags, optimizing content and HTML headings, creating robots.txt file and generating the sitemap.

But , now it has come to a whole new level from there….

…and this is the year 2016.

Now a good SEO Analyst, in now focussed on the website’s user interface (UI) along with user experience (UX). Particularly, if he or she handling a E-commerce website. Everybody wants to beat their competition and is focused on working new tricks and tweaks of ranking ahead using SEO. Read More

The signs that shows you have an outdated website

Outdated Website

The methods and concepts that make up web design are dynamic principles. This usually means that if you think that you’re right time with your digital strategy, you’ve already fallen behind. Staying up-to-date with the latest trends and understanding regarding upcoming opportunities a full-time idea that needs businesses to constantly keep their finger against the pulse of all things digital. Read More

Elements of an SEO-friendly web design

SEO-friendly web design

There are a number of elements that should be kept top of mind to ensure a website’s design is SEO-friendly web design. First and foremost, if your website load speed is slow and choppy, then this is the first factor to handle. A slow website is either bogged-down with huge media files (i.e. huge images, Flash media videos, etc.) or poor, cumbersome coding structures. Read More

Is SEO Simpler than you think it is?


Over the years, search engine optimization has been in a constant method of evolution and growth. The older techniques that focused more on black-hat practices and keyword stuffing became increasingly obsolete, permitting newer, trendier ways to specialize in user experience.

Throughout the history of its existence, SEO has been identified as an incredibly valuable and cost effective strategy for business owners. In spite of their industry – yet several businesses owners remain too intimidated by the concept to follow through with it. SEO is a technique that takes a great deal of time, and important attention. But it does not have to be difficult. With the proper commitment and mentality, any business owner will start to build their SEO campaign, and reap the various advantages. Read More

The Features that should be included in your E-commerce Website

E-Commerce Website

It appears that the sphere for online shopping is increasingly becoming more competitive as technology continues to thrive and grow. Customers are frequently turning to the internet when they need to research and discover the products that they’re interested in; which means that advertising yourself correctly on-line is important if you want to catch the attention of your target market. Read More

What is the impact of content and usability in search engine ranking?

Search Engine Factors

Search engines are systematically operating to enhance their performance by ensuring that visitors can achieve the results that are more suitable for them. Though deciding which results are the “best” for any given person can be advanced; search engines generally have a good idea of which websites and pages will satisfy their searching users. Usually, these specific sites will have a number of necessary factors in common:

  • Will give the information that is directly relevant to the questions entered.
  • Are easy to navigate, understand and use.
  • Will deliver high-quality, legitimate and credible content.
  • Will be accessible to professionally designed and modern browsers.

Read More

Ways to get initial traction in online marketing

Online Marketing

Any small business that’s simply getting started will be faced with a major challenge during their early days. No matter how innovative or necessary your service or product may be, customers aren’t attending to buy what you’re providing unless they get that extra push. For new businesses, who usually have restricted resources, screaming your product name from rooftops may seem like the only affordable way to reach the consumer market. Read More

How it become useful by understanding smart online marketing?

smart online marketing

It appears to a lot of people, regardless of how much research they are doing. Or how much effort they put into improving their methods, marketing is constantly evolving – constantly growing harder. The truth is that, if you’re doing it correctly, you must never get to a point in your marketing strategy where you feel as if things are simple, and easy. Marketing can continually be tough, because your competition is constantly improving and learning, just like you. Read More