Now a days, social networks surely get much more traffic and have gained an accelerated popularity than any other network. Facebook and Twitter are the most common and competing social networks today. The philosophy of these networks is to gain more friends and contacts online. But, social networks play a vital role in online business and marketing. We can clearly see that these networks have built a strong bond between businesses and consumers. Also, they provide broad and instant conversation among companies and people. Obviously, businesses are making income through email marketing. But, social networks have opened new doors to get updates from people’s favorite sites. Normally, people read email news letters related to marketing very rarely. It is mainly because these are mainly market oriented and do not contain any interesting stuff in them.
People prefer email newsletters that are brief and focused. Normally, the inbox will be full of personal emails or spam; and so one cannot select the email newsletters which he/she wants to read. Another reason for people moving to social network is email newsletter is a one way communication media. People get little time to go through the contents of a newsletter. They just glance through the subject line of emails and may select a newsletter which they want to read.
For all these reasons, people prefer social networks to emails to gather information. Many applications in them allow us to select the appropriate content we are interested.
But, studies say that a good majority of people still stick on to email marketing. So, businesses should incorporate email marketing with social media in their mission to reach the business goals. This may be achieved through different ways.
For example, linking your subscribers in a social network works well. This will increase the sharing of your product in the web, which results in more conversions. Including attractive signatures in your newsletters will surely make an impression to your firm leading to an accelerated traffic into your website. Including surveys and feedback of subscribers is another way to improve your business.