RIO 2016 Olympics
How do we create a logo design for the most complex visual identity in the world. And the Olympic game was tough for any firm because it’s really hard to satisfy and target the audience on the entire World.
In the month of September 2009, Brazilian agency Tatil beat 138 Design agencies to win the RIO 2016 Olympics project. The Tatil brought the whole team including the IT department and receptionists into the design project. The team created 50 different logos before finalizing the design.