Google is opening to test a new format for text ads by removing text ads from the right rail of the search results on desktop. Named Expanded Text Ads, the new format skins longer headlines.
At present, headlines can extend to comprise the first line of description copy when that line ends with a punctuation mark. Moreover this arranging has only been reachable to ads served in the headline. But now that the right rail ads are left; Google can modify the agreement text ad formatting system extensive.
The main difference seen in this format is that the text ads will feature an extended headline. And the full 70 character count of description copy.